I am a Graphic Designer with 7 years experience in Marketing.
Education
I have a Bachelor of Arts in Psychology with a Minor in English from the University of California, Davis, and a Masters in Graphic Design and Digital Media from the Academy of Art University. My combination of degrees make me uniquely qualified to build out marketing material tailored to various target audiences.
relevant Experience
August 2021 – Present
Marketing Director | Ruth Bancroft Garden
I create the advertising and communications plan (print and digital) for the organization and its variety of offerings and services. I manage the Google Ads and Analytics platforms for the Garden and Nursery. I am the in-house Graphic Designer and I create all print advertising materials, in-house collateral, signage, digital art, and logos. I create content for the website, build out page designs, code as needed, create and adhere to an SEO strategy and plan, and maintain all website pages for clarity and accuracy. I manage the Marketing Department—Marketing Manager and Membership Manager. This involves biweekly meetings to check-in on goals, assess support needs, and collaborate on various projects. I support the creation and execution of large-scale fundraising events, (including our annual Gala for the past three years). I work in tandem with all department heads to determine advertising/marketing needs to determine how to invest our yearly budget accordingly.
Dec 2016 – Present
Freelance Artist | Etsy
With my small business, PseudoSarahLetters, I create both digital and physical art. I have designed t-shirts, business cards, prints, signs, embroidery patterns, logos and more. I work directly with my client base and establish communication to ensure that we both get the most out of the relationship and all expectations are met.
June 2019 – Sept 2020
Marketing Manager | Van Berg Insurance Services
I ran all social media profiles (Facebook, LinkedIn, Instagram, and Twitter) and maintained a consistent posting schedule to build an audience. I was the in-house graphic designer. I created custom marketing materials for the Insurance Agents that we supported and created all print and digital advertising. I also edited and maintained the Van Berg WordPress site.
March 2018 – June 2019
Marketing Intern | Eldercare Services
I created digital and print collateral, (including email-able and physical flyers, brochures, postcards, advertising etc), that was targeted towards specific demographics, (clients, referral sources, employees, etc). I also maintained our social media platforms.
Skills
Application Proficiency
InDesign (6 years)
Illustrator (6 years)
Photoshop (4 years)
Adobe Acrobat (6 years)
WordPress (3 years)
Additional Skills
Communication
Client Relations
Color Theory
Content Creation
Graphic Design