This project was a re-imagining of a poorly designed flyer advertising “easy online work” around the holidays that I found in my city. The goal of Easy Work was to create a brand based on the existing flyer, and then generate content for said brand. I developed a visual system for the new Easy Work brand and applied said system to a booklet, poster series and a website.
I used bright colors to ensure that the collateral grabbed reader attention. The written content was kept brief and to-the-point as the goal of both the pamphlet and the poster series was to drive traffic to the website I created. I used my own hand lettering for the project to play up the casual tone and to pair with the font I chose for the logo. I used candid photography to play into the laid back feel as well.